Aberg Media contributes to the creative vision behind the Lynk & Co 08 launch
Aberg Media collaborated with Lynk & Co to define the creative vision, art direction, and brand design for the launch of the 08 — the brand’s flagship plug-in hybrid and a statement of intelligent mobility.
Aberg Media collaborated with Lynk & Co to define the creative vision, art direction, and brand design for the launch of the 08, Lynk & Co's flagship plug-in hybrid and a statement of intelligent mobility.
Inspired by the tagline “Now nothing will hold you back,” the campaign transformed world-class performance into an emotional narrative about freedom, innovation, and progress.
Working as part of Lynk & Co’s creative team, Aberg Media helped shape the direction across visual identity, film, photography, and experiential touchpoints, creating a cohesive expression that elevated the brand’s presence in the premium segment.
The result was a launch that not only positioned the 08 as a symbol of intelligent mobility, but also strengthened Lynk & Co’s global brand perception and set a new creative benchmark for its future communications.
“Lynk & Co has always challenged convention. This campaign was about turning that spirit into a living, cinematic experience, and I couldn’t be more excited to see it come to life.”