Great design is not just about how it looks, but how it makes people feel. That belief has guided Karim Mortada throughout his career, and we are excited to have him bring that philosophy to Aberg Media Studios as our new Senior Designer.

Karim does not see design in a traditional way. Over his 12+ years of experience in brand identity and digital design, he has developed an explorative and experimental approach to push boundaries. His work is about challenging norms and crafting bold visuals by combining the essence of art, “Expression, creativity, and emotion” with design. Karim has a Master’s in Interaction Design from Malmö University, a Master’s in Fine Arts from Central Saint Martins and a Bachelor's degree in Applied Arts from Cairo.

His ability to see the bigger picture—how design and art influence experiences and connect people—sets him apart. Now, as he settles into his role at Aberg Media Studios, Karim brings his expressive and rule-breaking approach to our projects, helping us continue to create designs that make people feel something.