Aberg Media has evolved the brand identity for Lynk & Co
Aberg Media in partnership with Lynk & Co, the global automotive brand in the Geely Auto Group portfolio, has evolved the brand identity to meet demands of a shifting automotive landscape. The work establishes a cohesive, reinvigorated brand expression. It elevates Lynk & Co within the premium segment, unifying global perception and setting a new creative benchmark across every touchpoint.
Born from a culture of disruption, Lynk & Co transcends what a car traditionally stands for. Instead, the brand challenges what a car stands for—through innovative technology, flexible ways of ownership and truly putting people first, we are redefining how we move.
In close partnership with Lynk & Co’s leadership team, Aberg Media developed a refreshed brand visual identity that positions the brand as both accessibly premium and forward-thinking. The result is a more resonant brand story, one that injects clarity, confidence, and emotion into every interaction, from digital experiences to physical environments.
By crafting Lynk & Co’s heritage into a refined, modern design language, the refreshed identity strengthens the brand’s global presence while remaining unmistakably Lynk & Co. It balances innovation with familiarity, ensuring the brand feels both progressive and grounded as it enters its next phase of growth.
The new identity is designed to perform across markets and platforms, creating consistency at scale without sacrificing character or craft. It reflects a brand built for a new generation of mobility where design, technology, and purpose move forward together.
“From the start, this wasn’t about changing Lynk & Co, it was about sharpening what already made the brand distinctive,” says Jonas Åberg, Founder and Creative Director at Aberg Media. “Together with Lynk & Co, we focused on creating an identity that could scale globally while strengthening the brand’s story. It’s a brand built on innovation and a genuine people-first mindset, and our role was to translate that spirit into a clear, resonant expression that feels premium, relevant, and unmistakably Lynk & Co. The automotive landscape is highly competitive, and there are so many talented, driven people at Lynk & Co, and I’m proud to share this space and this work with them.”
