Since January I’ve had the pleasure of working with some incredible people.
Stepping into the world of design as an intern is an exciting yet humbling experience. I joined Aberg Media as a Designer Intern with an open mind, ready to learn and contribute. Over the past weeks, I’ve navigated the creative chaos, witnessed the meticulous pursuit of quality, and begun to understand the deeper philosophy behind impactful design. This is not a technical breakdown of what I’ve learned—it’s a reflection on the insights I’ve gained about the design process and its meaning.

One of my biggest revelations has been the structured chaos that defines the design process. When starting a project, the Figma file is a mess. Everything—references, inspiration, rough sketches, stray ideas—is thrown into the mix. Design doesn’t emerge fully formed, like a statue chiseled from a block of marble. Instead, it’s an evolving system where clarity is gradually uncovered. The process isn’t about instant perfection—it’s about making sense of the chaos, shaping it into something purposeful. The beauty of this approach is that it leaves a trail of reasoning, allowing others to see how and why decisions were made. In a way, it’s like navigating through a dense fog where each step forward reveals a bit more of the landscape.

Design isn’t just about aesthetics—it’s about communication. Every color, shape, and typeface tells a story. At Aberg Media, I’ve learned that good design is intentional. It speaks to its audience, evokes emotions, and carries meaning beyond just looking ‘good.’ Understanding the audience is just as crucial as understanding oneself as a designer. What are we trying to say? What feeling should this design evoke? Every piece of work, whether it’s a brand identity or a simple interface component, carries weight. The goal isn’t just to make things pretty; it’s to craft experiences that resonate. Design is storytelling, and the best stories are the ones that make people feel something.

One of the most valuable takeaways from my time at Aberg Media has been their relentless commitment to quality. Perfection isn’t just one grand gesture—it’s a series of small, thoughtful decisions done well. Attention to detail isn’t a luxury; it’s a necessity. This mindset has already started to shift how I approach my work. Excellence isn’t about being a perfectionist to the point of paralysis—it’s about caring deeply for the craft, refining each element, and ensuring that what we create meets the highest standards. It’s about taking pride in what we put out into the world and knowing that even the smallest details contribute to a larger impact.

A month in, I’m realizing that design is much more than just tools and techniques. It’s a philosophy, a way of thinking, a structured approach to creativity. The past few weeks have taught me to embrace the chaos, tell meaningful stories, and strive for excellence in everything I create. More than anything, I’ve learned that great design doesn’t happen in isolation. It happens through collaboration, iteration, and a willingness to explore the unknown. And perhaps most importantly—it happens when you have fun and create work that genuinely excites you.
 Dare to put yourself out there, dive deep, surround yourself with people, ask for their guidence , feedback and opponion, be vulnerable and pounce on all opportunities that makes you feel like you suck.

I want to extend my deepest gratitude to Jonas Åberg for giving me this incredible opportunity and for his guidance throughout my internship. His vision and leadership have been truly inspiring. A special thank you to Karim Mortada, whose design expertise and willingness to share knowledge have been invaluable in my learning process. I’ve learned so much from working alongside them, and their passion for design is contagious. Thank you both for making this experience so rewarding! Here’s to the journey ahead!