Lynk & Co
Visual identity for a global icon defining the new era of mobility
Aberg Media has evolved the brand identity for Lynk & Co, a global leader in the Geely Auto Group portfolio, to meet the demands of a shifting automotive landscape. The work establishes a cohesive, reinvigorated brand expression. It elevates Lynk & Co within the premium segment, unifying global perception and setting a new creative benchmark across every touchpoint. Born from a culture of disruption, Lynk & Co transcends what a car traditionally stands for. Through innovative technology, flexible ways of ownership and truly putting people first, we are redefining how we move. Aberg Media partnered with Lynk & Co leadership to develop a brand strategy and visual identity that positions Lynk & Co as both accessibly premium and an innovator. The refresh brings a more resonant brand story that injects clarity and emotion into every touchpoint for a global audience. By distilling the company’s heritage into a modern design language, we have ensured the identity is not only enhanced for a new era but remains unmistakably Lynk & Co.
Aberg Media's scope includes brand strategy, visual identity, typography, photography, layout, launch campaigns and other brand collaterals.
The Lynk & Co typeface is precise, sharp, and geometric, featuring an intricate node system designed to connect the dots. It is intentionally, imperfectly human, just like you and me. Made for communication in our cars and across every touchpoint.
Colours are born from our sense of forward momentum, Lynk & Co is emerging, bold. Our palette moves from black to white, with a foundation of greyscales. Alongside this foundation, vivid accents step in with energy and intention, adding bursts of life that highlight key functions and messages. Together, this balance of restraint and vibrancy defines our visual language, one that is both functional and full of character, and uniquely Lynk & Co.
Iconography is designed from the typeface, and is as unique in its expression.
“Our collaboration with Jonas and Aberg Media on our new visual identity marks a new chapter in our commitment to shaping the future of mobility. In a constantly evolving media landscape, Jonas helped us find clarity, presence, and distinction, making a lasting impact on how our brand moves forward.”
