Volvo Cars Redesigning internal tools to accelerate Volvo’s customer journey

Volvo Cars

Redesigning internal tools to accelerate Volvo’s customer journey

Experience Design

As Volvo Cars accelerates its transformation toward becoming a fully electric, direct-to-consumer brand by 2030, internal efficiency and customer experience have become equally critical to that vision. To support this shift, Jonas from Aberg Media partnered with Volvo Cars to redesign and build a suite of internal tools with a simplified interface that empowers teams to create better offers and faster experiences for customers. By turning complex data into intuitive, visual systems, the new tools strengthened trust in data-driven decision-making and reduced time-to-market for campaign and pricing updates. The enterprise design system now underpins multiple internal products, improving speed, consistency, and quality across teams, helping Volvo move closer to its goal of a customer-first digital ecosystem that powers the car configurator on volvocars.com. Configure your Volvo on Volvocars.com

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