Antagning
A new accessible first step for higher education in Sweden
Antagning.se and Universityadmissions.se are Sweden's official websites for applying to higher education. Every year, they guide millions of students towards their future studies. The sites needed to meet new accessibility rules. They also had to give students an engaging, easy-to-use experience that inspires them to chase their ambitions. Aberg Media designed the new identity, design system and websites. Together, they create one clear, accessible and inspiring experience through every step of the application process, helping students find the right programs and apply with confidence.
“I had the great pleasure to share mission and partner up with Jonas from Aberg Media during our two years working with Antagning.se. Together we moved mountains and without Jonas it would’ve been plain impossible. His contributions were instrumental in the success we achieved.”
André Edqvist, Head of Product, UHR
Impact
The new identity and digital platform change how applicants engage with higher education in Sweden. Together, they make the brand more consistent and meet accessibility rules under Swedish law. Applicants from Sweden and abroad found the right programmes more easily. They also better understood how to apply. After launch, UHR saw fewer support cases linked to applications. A shared design and brand system also made life simpler for editors, admins and product teams. They can now publish fast, secure digital experiences. Visit antagning.se Visit universityadmissions.se
