Volvo Cars
Where every new Volvo begins
- Digital Experiences
Volvo Cars is accelerating its transformation towards being fully electric and selling directly to consumers by 2030. In that model, the teams who set campaigns and prices shape the customer experience directly. With internal efficiency and customer experience now equally critical to that vision, Volvo Cars needed a new suite of internal tools to support its transition to a direct-to-consumer brand.
To support this shift, Aberg Media partnered with Volvo Cars to redesign and build enterprise design library system, and the suite of internal tools with one simplified interface that empowers teams to create better offers and faster, and attractive experiences for customers to move them closer to purchase.
Impact
By turning complex data into intuitive, visual systems, the new tools strengthened trust in data-driven decision-making and reduced time-to-market for campaign and pricing updates. The enterprise design system now underpins multiple internal products, improving speed, consistency, and quality across teams, helping Volvo move closer to its goal of a customer-first digital ecosystem that powers the car configurator on volvocars.com.
