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Spotify Designing Spotify’s next generation of personalized listening

Spotify

Designing Spotify’s next generation of personalized listening

Experience Design

Spotify’s mission has always been to make every listening moment feel personal. As the platform expands, the challenge was to envision a new, more intuitive experience that showcases the power of personalization and uncompromized listening for millions of listeners worldwide. In collaboration with CC Studios, Aberg Media Studios helped design and prototype Spotify’s next personalized listening experience in iOS. The goal was to translate complex data and recommendation systems into a clear, elegant, and human experience that instantly communicates the value of personalization to both users and music professionals. The interactive prototypes aligned teams around a shared vision for the future of listening, the result is a tangible expression of Spotify’s promise to deliver inspiring, and engaging experiences that allows you to listen without limits.

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“I had the pleasure of collaborating with Jonas from Aberg Media during our high-intensity sprint at CC STUDIO for Spotify, and I must say, his contributions were nothing short of exceptional. From the outset, Jonas displayed an innate understanding of the project's core objectives. His approach to design is deeply rooted in user experience, ensuring that every element he crafted was not only aesthetically pleasing but also highly functional.”

Artan Mansouri, Global Creative Director, Spotify & CC Studios
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