Stena Recycling set out to transform how customers experience sustainable innovation online creating a seamless digital platform that not only showcases products and services, but actively accelerates the shift toward a circular economy. In collaboration with AKQA, Aberg Media led a series of design initiatives to craft a more cohesive, engaging digital experience that makes Stena’s circular solutions easier to discover and buy while strengthening the brand’s position as a digital leader in sustainability. Beyond launch, the collaboration explored new possibilities for immersive storytelling through AR and VR, expanding how customers and partners interact with Stena’s mission. The experience of becoming a member of Stena Recycling should start online, and these new digital initiatives, with detailed analytics, help us predict product and service demand. This reflects Stena Recycling's ongoing work, to continue to strengthen their overall brand experience.