Format-3
A visual identity built to disrupt convention
Aberg Media evolved the brand identity for Format-3, a studio partnering with ambitious teams to design and engineer intelligent products that scale. The work establishes a cohesive and future-ready brand expression, reflecting a shift in how modern studios operate. It positions Format-3 as a bold, progressive partner—bridging strategy, technology, and human-centered thinking into a unified and distinctive identity. As the traditional agency model collapses, Format-3 represents a new direction: agile, purposeful, and deeply collaborative. Aberg Media partnered with the team to translate this vision into a clear brand strategy and visual identity system. The result is a bold and distinctive expression, rooted in contrast, clarity, and adaptability. By distilling their ethos into a refined design language, the identity brings focus and momentum, positioning Format-3 as a future-ready studio built for what’s next. Visit Format-3
The model is breaking, and bold brands are similarly drawn to creative agencies that are innovative and human-focused.
Colour is approached as a system of intent. Guided by image, shaped by contrast, and refined through judgement. It allows us to follow, bend, or break convention, creating palettes that feel both precise and expressive across every application.
