Lynk & Co
A brand for those who want more
There are few brands born as deliberately different as Lynk & Co. It changed how people own a car through subscriptions, smart tech and truly putting people first. But Lynk & Co faced new challenges that prompted a refresh of its brand identity. Global market expansion would demand a cohesive, trustworthy brand and a variety of expressive possibilities. It would also need to move Lynk & Co up into premium without losing the rebel spirit it was born with. Aberg Media worked with Lynk & Co to reshape what the evolved brand identity should look and feel like. The aim was to position Lynk & Co as both a premium brand and an innovator. We took the brand's roots and turned them into a modern design language without eroding Lynk & Co's heritage. We built a system that unifies the brand across every market, and is still, unmistakably, Lynk & Co.
“Our collaboration with Jonas and Aberg Media on our new visual identity marks a new chapter in our commitment to shaping the future of mobility. In a constantly evolving media landscape, Jonas helped us find clarity, presence, and distinction, making a lasting impact on how our brand moves forward.”
Cameron Fraser, Head of Brand and Creative, Lynk & Co
Impact
The new identity gives Lynk & Co one clear, consistent voice. It debuted with the launch of the Lynk & Co 08 – Now Nothing Will Hold You Back, and the Lynk & Co 08 – Limit Less campaign. What began as a brand refresh has since grown into an ongoing partnership. Today, the identity powers marketing campaigns and brand activations, and helps Lynk & Co build credibility and trust with local audiences across markets. And through its retailer networks, it gives partners what they need to move customers closer to purchase.
