The 08 is for those who demand more. With an industry-leading electric range of up to 200 km*, fast charging (DC), and next-generation features, the 08 isn’t just ahead of the game – it’s redefining it. Aberg Media partnered with Lynk & Co to define the creative vision, art direction, and brand design for the launch of the 08 — the brand’s flagship plug-in hybrid and a statement of intelligent mobility. Inspired by the tagline “Now nothing will hold you back,” the campaign transformed world-class performance into an emotional narrative about freedom, innovation, and progress. Through a unified direction across visual identity, film, photography, and experiential touchpoints, we created a cohesive brand expression that elevated Lynk & Co’s position in the premium segment. The result was a launch that not only positioned the 08 as a symbol of intelligent mobility, but also strengthened Lynk & Co’s global brand perception and set a new creative benchmark for its future communications.