Format-3
A disruptive brand for the next kind of agency
- Brand Identity
- Brand Strategy
Format-3 partners with ambitious teams to design and engineer intelligent products that scale. They're a response to a bigger shift: the traditional agency model is breaking, and clients want partners that are more agile, purposeful, and deeply collaborative. Format-3's brand aspires to position as a bold, progressive partner — bridging strategy, technology, and human-centered thinking into a unified and distinctive identity.
Aberg Media partnered with Format-3 to translate the vision into a clear brand strategy and bold, distinctive visual identity system rooted in contrast, clarity, and adaptability. By distilling their ethos into a refined design language, the identity brings focus and momentum, positioning Format-3 as a future-ready studio built for what’s next.
Impact
Since the new identity launch, Format-3 has expanded to seven locations across the US, UK, Europe and the UAE. It was named Best Start-Up of the Year by the British Business Bank and shortlisted for Digital Agency of the Year at the UK Agency Awards, and its work has gone on to be recognised by Awwwards, FWA, CSSDA and the Webby Awards.
