Lynk & Co
The new 08. Limit Less
- Campaigns
- Creative Direction
For many buyers considering an electric or hybrid car, range anxiety is the biggest hesitation. To amplify the long range of the new Lynk & Co 08, Lynk & Co wanted a campaign that celebrates flow, that feeling of moving through the day with ease and confidence.
Working with We Are Pi as production partner, Aberg Media led the creative direction to ensure this campaign is built on the brand identity. The concept comes to life through fast-paced, fluid storytelling that mirrors real life. It’s bold, cinematic, and unmistakably Lynk & Co.
Impact
Building on the Lynk & Co 08 Test Drive launch campaign, Lynk & Co Limit Less rolled out across Europe and strengthened Lynk & Co’s position as a premium automotive brand.
Lynk & Co Launches "The New 08 Limit Less" Campaign Lynk & Co Launches Campaign "The New 08. Limit Less" Lynk & Co 08 Limit Less
