Lynk & Co
The new 08. Limit Less
- Campaigns
- Creative Direction
For many buyers considering an electric or hybrid car, range anxiety is the biggest hesitation. To amplify the long range of the new Lynk & Co 08, Lynk & Co wanted a campaign that celebrates flow, that feeling of moving through the day with ease and confidence.
Lynk & Co brought in Aberg Media as client-side creative lead, working alongside We Are Pi as the lead strategic and creative agency to ensure the campaign showed the brand identity in its best light. The concept comes to life through fast-paced, fluid storytelling that mirrors real life. It’s bold, cinematic, and unmistakably Lynk & Co.
Impact
Building on the Lynk & Co 08 Test Drive launch campaign, Lynk & Co Limit Less rolled out across Europe and strengthened Lynk & Co’s position as a premium automotive brand.
Lynk & Co Launches "The New 08 Limit Less" Campaign Lynk & Co Launches Campaign "The New 08. Limit Less" Lynk & Co 08 Limit Less
