Lynk & Co
08 launch campaign. Now nothing will hold you back
- Campaigns
- Creative Direction
The Lynk & Co 08 is for those who demand more. With an industry-leading electric range of up to 200 km*, fast charging (DC), and next-generation features, the 08 isn’t just ahead of the game – it’s redefining what it means to launch in the premium segment.
Aberg Media partnered with Lynk & Co to define the creative vision, art direction, and brand design for the launch of the 08 — the brand’s flagship plug-in hybrid and a statement of intelligent mobility. Inspired by the tagline “Now nothing will hold you back,” the campaign transformed world-class performance into an emotional narrative about freedom, innovation, and progress.
“Our collaboration with Jonas and Aberg Media on our new visual identity marks a new chapter in our commitment to shaping the future of mobility. In a constantly evolving media landscape, Jonas helped us find clarity, presence, and distinction, making a lasting impact on how our brand moves forward.”
Cameron Fraser, Head of Brand and Creative, Lynk & Co
Impact
The 08 was the first major launch on Lynk & Co's new identity, and proof that the brand system could carry a flagship campaign. Every touchpoint told the same story that transformed world-class performance into an emotional narrative about freedom, innovation, and progress. The result was a launch that not only positioned the Lynk & Co 08 as a symbol of intelligent mobility, but also strengthened Lynk & Co’s global brand perception and set a new creative benchmark for its future communications.
Lynk & Co Becomes First in Europe to Launch a Plug-in Hybrid with 200km Range and DC Fast Charging: Introducing the Game-Changing Lynk & Co 08 Automotiveworld - Lynk & Co becomes first in Europe to launch a plug-in hybrid with 200km range and DC fast charging: Introducing the game-changing Lynk & Co 08
