A digital brand experience built to accelerate the circular economy

Becoming a Stena Recycling customer should be possible to start online. Stena Recycling set out to change how customers experience sustainable innovation online. The goal was a seamless digital platform that does more than show products and services. It should actively accelerate the shift toward a circular economy. That meant turning a suite of online tools that describes what Stena offers into a platform that helps customers find, understand and buy it.

In collaboration with AKQA, Aberg Media led a series of design initiatives to craft a more cohesive, engaging digital experience. It makes Stena’s circular solutions easier to discover and buy, and strengthens the brand’s position as a digital leader in sustainability. Beyond launch, we explored new possibilities for immersive storytelling through AR and VR. This expanded how customers and partners interact with Stena’s mission.